Web Design, SEO and Google Ads for Businesses in Europe That Work in English
Bhardwaj Web Solutions builds websites, runs SEO and manages Google Ads for European businesses that trade in English, mainly in Ireland, Malta, Cyprus, Luxembourg and the Netherlands. Our team works from India, overlaps with your morning, and builds GDPR, cookie consent, company disclosures and accessibility into every project from the first draft.
English is the working language of business in Ireland and Malta, a second language of commerce in Cyprus, and the everyday language of thousands of international companies in Luxembourg and the Netherlands. Yet most of the advice written for these businesses comes from the UK or the US, where the rules on cookies, privacy, company details and accessibility are different. A website that is fine in Manchester or Texas can fall short in Dublin, Valletta or Amsterdam.
We are Bhardwaj Web Solutions, a team of designers, developers and search specialists based in India. Since 2010 we have delivered more than 1,500 websites for clients in more than 11 countries, and our clients rate us 4.9 out of 5 on our Google Business Profile. We do not have an office in Europe and we do not pretend to. What we do have is fifteen years of practice running projects remotely, in English, with business owners who are busy and want straight answers.
This page explains what we do for European businesses, how a project runs across the time difference, and which EU rules we plan for from day one. Below it you will find our pages for specific countries, services and types of business.
What we build for businesses across Europe
Most of our clients are service businesses and online shops: clinics, solicitors, accountants, trades, hospitality, professional firms and retailers selling direct to consumers. None of them want a website for its own sake. They want phone calls, booking requests, quote enquiries or orders, from people in the area or market they serve. We plan the site, the search work and the advertising around that one measure.
We do not split design from SEO. A site that is built first and "optimised for Google" afterwards usually needs half its pages rewritten. We set the page structure, headings, URLs and internal links at the start so that every service, product range and location has its own page that can be found.
Web design and development
Fast, mobile-first websites on WordPress, Shopify, WooCommerce or as static sites, with clear contact routes and forms that reach the right inbox. You own the site, the content and the domain outright.
Search engine optimisation
Technical foundations, one page per service and location, structured data, and a properly maintained Google Business Profile. The goal is visibility for the searches that turn into work, not traffic for its own sake.
Google Ads
Search campaigns for high-intent phrases, conversion tracking that respects cookie consent, and dedicated landing pages instead of sending paid clicks to the home page. We report calls, enquiries and sales, not just clicks.
Which European markets we work with in English
Each of these markets searches differently, and the site has to reflect that. We write separate pages for a market only where people there actually search in English; where they search in their own language, we build in that language instead.
Ireland
Our largest English-speaking market in Europe. Irish customers often search by county and service, use .ie domains as a signal of a local business, and expect the company's registered details to be on the site.
Malta
A bilingual English and Maltese market with strong tourism, financial services and iGaming sectors, where regulated firms carry extra disclosure duties on their websites.
Cyprus
English is widely used for business in Limassol, Nicosia, Larnaca and Paphos, but many local customers search in Greek, so a Greek version of key pages is often worth planning from the start.
Luxembourg and the Netherlands
Multilingual markets with large international workforces. English pages serve expats and cross-border clients, while French, German or Dutch pages usually serve local customers.
How a remote project from India runs day to day
India is five and a half hours ahead of Ireland in winter and four and a half hours ahead in summer, and one hour less against Central European Time. In practice that means our working day overlaps with your morning. A call at nine or ten o'clock Irish time is lunchtime for us, and changes you ask for in the morning are often ready by the time you finish work.
Every project has one named contact who answers your emails and joins the calls. You see work in progress on a staging link, not just at the end. Text is written in English with Irish and British spelling, and we ask you to sign off anything that makes a factual or legal claim about your business, because you know your trade better than we do.
We are honest about the limits of working remotely. We cannot photograph your premises or walk your shop floor. When photos matter, we brief a local photographer you choose or work from your own pictures, and we tell you which shots will make the biggest difference.
EU rules we build into every site
None of the points below is exotic, but they are missed surprisingly often on sites built from UK or US templates. Where the detail depends on your sector or company type, we flag it and ask you to confirm with your accountant, solicitor or regulator.
GDPR and privacy notices
A privacy notice that matches what the site really collects, forms that ask only for what you need, and processors such as email or booking tools listed accurately. Each country has its own supervisory authority, such as the Data Protection Commission in Ireland.
Cookie consent that works
Analytics and advertising tags stay off until a visitor agrees. Accept and reject options get equal weight, which is what the Irish Data Protection Commission's cookie guidance expects, and Google Ads tracking is set up to respect the choice.
Accessibility
The European Accessibility Act has applied since 28 June 2025 and covers many consumer services, including e-commerce. Microenterprises providing services are exempt, but we build to accessible standards anyway: contrast, keyboard use, alt text and readable forms.
Company details
Irish companies must show their registered name, number and registered office on their website, and other registers such as Malta's, Luxembourg's and the Dutch KvK have their own disclosure rules. We place these details where they are easy to find.
All services and cities
Digital marketing agency in Cyprus
Digital marketing for Cypriot businesses: website, SEO and Google Ads as one system, in Greek and English, planned around the season and regulated sectors.
E-commerce Web Design Ireland
E-commerce web design for Irish retailers: Shopify or WooCommerce shops with Eircode checkout, EU and UK shipping, VAT set-up and Consumer Rights pages.
E-commerce Website Design Dublin
Ecommerce website design for Dublin retailers and brands: click-and-collect, delivery zones by Dublin postcode and Eircode, fast checkout and product SEO.
Google Ads agency in Ireland
Google Ads management for Irish firms: county and radius targeting, Consent Mode v2 under GDPR, call tracking, negative keywords and an account you own.
SEO company in Ireland
Choosing an SEO company in Ireland: red flags Google itself warns about, what monthly SEO work should contain, local SEO by county and honest timelines.
SEO Cyprus
SEO for Cyprus businesses: Greek and English pages, local SEO in Limassol, Nicosia, Larnaca and Paphos, and visibility with visitors searching from abroad.
SEO in Luxembourg
SEO for Luxembourg businesses: choosing languages, hreflang, reaching cross-border workers, CSSF-aware finance content, RCS details and local search.
SEO Malta
SEO for Maltese businesses: target locality and service searches, grow your Google Business Profile and reviews, and reach visitors searching from abroad.
Web Design Cyprus
Web design for Cyprus businesses: Greek and English websites, e-shops with JCC or Stripe payments, island-wide delivery and GDPR-ready company details.
Web Design Ireland
Web design for Irish businesses: fast, mobile-first sites with CRO details, GDPR and DPC-compliant cookie consent, .ie domains and local search built in.
Web Design Malta
Web design for businesses in Malta and Gozo: mobile-first sites that turn word of mouth into calls, take seasonal bookings and show your MBR details.
Website Design Amsterdam
Website design for Amsterdam's international businesses: English and Dutch sites, KvK and cookie rules handled, built by a remote team with 15+ years' work
Website Design Eindhoven
Website design for Eindhoven and Brainport companies: clear technical product pages, Dutch and English versions, careers pages and Dutch legal details.
Website Design Haarlem
Website design for Haarlem shops, independents and service firms: Dutch-first sites with English where useful, built to win customers across Kennemerland.
Website Design Limassol
Website design for Limassol firms: shipping and maritime companies, international businesses, property and seafront tourism, in English, Greek and more.
Website Design Rotterdam
Website design for Rotterdam firms: B2B sites for logistics and maritime suppliers, Dutch and English pages, iDEAL webshops and Dutch legal details.
Website Design Utrecht
Website design for Utrecht firms: trust-building pages for advisers and service companies, Dutch and English versions, and cookie consent done properly.
Website Development Malta
Custom website development for Maltese companies: booking systems, card payments, CRM links, multilingual builds, security updates and full code handover.
Can an agency in India build a website for a European business?
Yes, provided the agency knows the rules of your market and communicates well. We work in English, overlap with your morning, share progress on a staging link and plan GDPR, cookie consent, company disclosures and accessibility from the start. Sector-specific legal wording is always confirmed by you or your adviser before launch.
Do European websites need a cookie banner?
Yes, if the site uses analytics, advertising or other non-essential cookies. Under the ePrivacy rules and GDPR, these may only load after the visitor consents. Regulators such as Ireland's Data Protection Commission expect a clear reject option with equal prominence to accept, no pre-ticked boxes and an easy way to change the choice later.
Does the European Accessibility Act apply to my website?
It applies to many consumer-facing services, including online shops, from 28 June 2025. Microenterprises providing services, meaning fewer than ten staff and limited turnover, are exempt from the service requirements. Even if you are exempt, an accessible site is easier for everyone to use and tends to perform better in search.