Google Ads agency for Irish businesses that need calls, not clicks
A good Google Ads agency in Ireland builds Search campaigns around the services and counties you actually cover, sets up Consent Mode v2 and conversion tracking properly, measures phone calls and enquiries rather than clicks, prunes wasted searches every week, and runs everything inside an ad account that belongs to you from day one.
Google Ads is the fastest way for an Irish service business to appear for people who are ready to buy today: a plumber in Navan, an accountant in Cork, a private clinic in Galway. It is also the fastest way to spend money without noticing. Most underperforming accounts we audit have the same few problems: they target the whole island when the business serves three counties, they count page views as conversions, and nobody has looked at the search terms report in months.
This page explains how we set up and manage Google Ads for businesses in Ireland, what has to be in place for tracking to work under Irish and EU privacy rules, and which sectors face extra restrictions from Google. It is meant to help you judge any agency, including us.
Bhardwaj Web Solutions is a web design, SEO and Google Ads team based in India. We have worked for clients in 11+ countries over 15+ years, built 1,500+ websites and hold a 4.9★ rating on Google. We work in English, and our day overlaps with yours every morning.
How we build Search campaigns for Irish service businesses
For most service businesses, Search campaigns do the heavy lifting. Someone typing ‘emergency electrician Dundalk’ or ‘solicitor for probate Kilkenny’ has a need and a location. We group keywords tightly by service, write ads that repeat the searcher’s words and name the area, and send each group to the page that actually answers that search, not the homepage.
We usually start narrow: your two or three most profitable services, in the places you serve best, with exact and phrase match keywords. Broad match and Performance Max can work well later, once the account has reliable conversion data to learn from. Starting broad with no data tends to buy a lot of irrelevant traffic.
Ad assets that earn space
Call assets, sitelinks to key services, callouts such as ‘SEAI-registered’ or ‘same-day callout’ where true, and a location asset linked to your Google Business Profile.
Landing pages that match the ad
A page per service with the phone number visible on mobile, a short form, prices or price guidance where you publish them, and the company details Irish law requires.
Ad schedule around your phones
If nobody answers after 6pm, ads that push calls should stop or switch to form-only. Missed calls are paid clicks with nothing to show.
Location targeting: counties, radius and the border
Google Ads lets you target Irish counties as named locations, draw a radius around an address, or combine both and exclude areas. A mobile service usually works best with a radius around its base, trimmed where travel time makes jobs unprofitable. A firm with branches in several towns can run separate campaigns per county so each has its own budget and its own local wording.
One setting matters more than most people realise. By default Google can show ads to people who are ‘in, or regularly in, or have shown interest in’ your locations, not only those physically there. For a local service that often means paying for clicks from people elsewhere in Europe looking up Ireland. We switch to ‘presence’ targeting for local businesses unless there is a clear reason not to, such as a hotel or tour operator that wants overseas visitors.
Border counties need care. Customers in Donegal, Louth, Cavan and Monaghan may be shown results from Northern Ireland and vice versa. If you only work in the Republic, or price only in euro, we exclude Northern Ireland and add negative keywords for towns across the border.
Consent Mode v2, cookies and the Data Protection Commission
Since March 2024 Google has required advertisers who reach users in the European Economic Area to send consent signals through Consent Mode v2, including the newer ad_user_data and ad_personalization parameters. Without them, remarketing audiences stop growing and conversion measurement for EEA users is limited. Many Irish accounts were never updated.
The consent banner itself is governed by EU law and, in Ireland, by the Data Protection Commission’s guidance on cookies published in April 2020. That guidance expects non-essential cookies, including advertising and analytics tags, to stay off until the visitor agrees, and expects rejecting to be as easy as accepting. We set up a consent platform that feeds Consent Mode correctly and test that tags really wait for consent. Your own privacy notice and legal basis remain your responsibility, and a solicitor or data protection adviser should confirm them.
Measuring calls and enquiries, not clicks
Clicks and impressions describe the cost of advertising, not what it earns. We track the actions that turn into revenue: calls from ads, calls from the website, completed forms, bookings and, where you have them, sales. With a CRM or simple call log we can feed back which enquiries became paying jobs, so bidding favours the searches that produce customers rather than tyre-kickers.
Call tracking can use Google’s call assets and click-to-call reporting, plus a call-tracking service on the website that shows which keyword produced each call. We set a minimum call length so a three-second wrong number does not count as a lead.
Negative keywords every week
Irish accounts commonly leak budget on ‘jobs’, ‘salary’, ‘course’, ‘free’, ‘DIY’, ‘UK’ and competitor brand names. We read the search terms report weekly and exclude what will never convert.
Conversion values
A boiler installation and a service call are not worth the same. Where possible we assign values so bidding chases profit, not volume.
Health and financial services face extra rules
Some sectors cannot advertise on Google the way a tradesperson does. Google’s healthcare and medicines policy lists Ireland among the countries where online pharmacy advertising is not allowed, and prescription drug terms are restricted in ads, keywords and landing pages. Clinics and practitioners can still advertise services, but claims and wording need care, and professional regulators such as the Medical Council or Dental Council set their own expectations on advertising.
Financial services advertisers targeting Ireland have been brought into Google’s financial services verification programme, which asks advertisers to prove they are authorised by the relevant regulator, in Ireland usually the Central Bank of Ireland. Debt services were added to that framework in 2025. Before we build a finance campaign we check that verification is in place, because ads will not serve without it. Always read the current policy page, as Google updates these rules often.
Your account, your data, and how agencies charge
The Google Ads account should be created in your name, with your billing details, and the agency added as a manager. Then the history, audiences and conversion data stay with you if you change agency. Be wary of anyone who runs ads through their own account and offers to ‘transfer’ results later. You cannot move account history from one account to another.
Agencies in Ireland and elsewhere generally charge in one of three ways: a percentage of ad spend, a flat monthly management fee, or a setup fee followed by a monthly fee. Each has trade-offs. Percentage pricing can reward spending more rather than spending better, flat fees need a clearly defined scope. Our own packages are on the pricing page, and your ad spend is always paid directly to Google.
What does a Google Ads agency do for an Irish business?
It researches what your customers search for, builds campaigns targeted to the counties or radius you serve, writes ads and landing pages, sets up conversion and call tracking with proper consent, then manages bids, budgets and negative keywords week by week, reporting on the enquiries and sales the spend produced.
How much should I spend on Google Ads in Ireland?
Work backwards from the cost per click in your sector and area, your enquiry rate and what a customer is worth. Budget for a steady flow of clicks on your core services for at least two or three months, so there is data to optimise. A narrow campaign done well beats a thin national one.
Keyword Planner gives a rough idea of click costs for your services and counties before you commit. We share that estimate with you before launch, so the budget is a decision rather than a guess.
Do I need Consent Mode v2 for Google Ads in Ireland?
Yes, if you want full measurement and remarketing for users in Ireland and the rest of the EEA. Google has required Consent Mode v2 signals since March 2024. Your cookie banner must also meet the Data Protection Commission’s expectations, with advertising tags blocked until the visitor gives consent and an easy way to refuse.
Is it better to manage Google Ads myself or use an agency?
A small, narrow account can be run in-house if someone has time to check search terms and tracking weekly. An agency earns its fee when the account needs structure, accurate tracking and constant pruning. Whichever you choose, keep the account in your company’s name so control never depends on one person.
Frequently Asked Questions
Who owns the Google Ads account?
Can you target only certain Irish counties?
Do you run Performance Max or only Search?
Can you take over an existing account?
How quickly will ads start bringing enquiries?
Bhardwaj Web Solutions has built 1500+ websites over 15+ years for service businesses in 11+ countries. You own every site we build — files, content and domain — with no lock-in.
Our team works from India and overlaps with your working morning every day.
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